Youtube is an important means for most businesses to grow their brand. With the introduction of Youtube Shorts for short videos which are estimated to generate over 30 billion views in a day, creators can reach audiences through this new way. For YouTubers and those willing to use YouTube channels for their business, surf through this article for a few steps to start a successful YouTube channel.
Few Steps to Start a Successful YouTube Channel
Below are a few steps to start a successful YouTube channel for your business:
Creating a YouTube Channel
You have to first start with the basics by creating a YouTube channel that is easy to create. Follow this guideline to create a channel:
Sign in to YouTube and click on the user icon at the top right of the screen
Click on the gear icon to get to your account’s YouTube Settings
Click on Create a new channel
Then choose “Use a business or other name”
Add your brand name and click create.
You can craft a name if you don’t have one with a YouTube name generator.
2. Solidify Your Web Presence
Once you are done setting up your YouTube channel, you ensure to have a complete web presence. This will make viewers who find your channel possibly proceed to search for the website and your company on other social media platforms.
To ensure that viewers find what they are looking for, it is essential you have an active website. You can create one with the help of designer-made templates but if you have one already, you can consider redoing it to match the style of your new YouTube channel. You can also do the same on your other social media platforms.
3. Choosing a Niche and Branding
You have to choose a unique message you can pass to your potential viewers and decide how the story plays into your branding.
YouTube offers certain elements that help visually define your channel—customize them to align with your story and branding:
- Channel name
4. Fill in About the Section
To ensure you’ve started a YouTube channel that draws attention to your brand and attracts new viewers, you have to fill out your profile and channel description. It is the first option you see after you must have created a channel.
Here, you will describe your brand and what viewers can expect to see on your channel. It is also a space you can add your website link and the link to other social media platforms that you use. Note that the description will appear in more than one place in your channel so you have to be creative while doing so.
5. YouTube Cover Photo
You have to create a cover photo that communicates your brand because it speaks a lot to someone visiting your channel for the first time.
A cover photo is that large banner that displays on someone’s YouTube channel when you visit it. It can be minimal or extravagant but just make sure you’re expressing your point through it.
Note: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB. Click here to learn how to create a YouTube logo stand as your cover photo.
6. An Extensive Knowledge of the Content
You must have extensive knowledge of the product or the content you are trying to push to your viewers and adopt a strategy that can pass your message to them.
If you have a complex product and want to empower your customers to learn more about it, video tutorials would be the best method to adopt. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both. This way, your channel has a variety of content to consume, which can resonate with different viewers.
Always remember to create contents that will attract your targeted audience.
Some YouTube video ideas to use for your business include:
- Customer testimonials
- Webinars and so on
7. Video Equipment
It is good you get video equipment to start your YouTube channel. Some of the video requirements are a camera, tripod, microphone, video editing software, and a light ring. You can also start with a smartphone alone.
You can also create a YouTube trailer to give information about your channel. Channel trailers are usually short and sweet and are a good introduction for new visitors.
You can use WIX’s free and unlimited video maker powered by Vimeo to compile high-quality video content.
8. Upload Your First Video
At this point, you must get all the necessary materials for your video. Once you are done editing and filming, you can upload the video to your channel. You’ll find the upload option at the top right of the screen when you log into your account.
9. Optimize for Search
Components such as titles, descriptions, and tags are very essential for your video to be discoverable in YouTube searches.
Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability, using keywords to describe the video and your business. A keyword-rich (but not heavy) title and description can go a long way and you’ll be able to see what works for your video’s SEO as you progress.
If your video is properly optimized for YouTube, search engines can also find it. YouTube is closely integrated with the search engine behemoth as a google-owned product. If you play your cards well, your video will rank highly on both YouTube and google.
YouTube SEO Tips
Write a keyword-optimized title, description, and tags
Say your target keyword in your video
Include accurate closed captions to not only increase accessibility but help search engines crawl text and discover relevant keywords
Add the transcript to your video description to help rank for related terms
10. Stay Consistent
If you must be successful as a YouTuber, you have to learn to be consistent. You shouldn’t expect success to come overnight. Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. Always ensure to make another video after posting a video.
11. Integrate Your Channel into Your Website and Social Media
You can share your videos outside your YouTube channel. You can share on your website and your other social media platforms.
- Visit Ste Bradbury Design’s eye-catching integrated videos from their channel into their Wix website.
Blog about it: If you have a blog on your website, then your YouTube videos can be embedded into the blog posts, and even tell your website subscribers by sending a newsletter.
- Sync your website with your YouTube Channel or Playlist: You can easily add a YouTube feed to your Wix Video widget. Every new video added to the channel or playlist you connect will be available in the Wix Video widget.
- Add a YouTube Playlist using Wix Video: Want to keep your website visitors immersed in your video content? With Wix Video, you can add a YouTube Playlist directly to your site with just a few clicks.
12. Engage With Your Community
A good way to build trust among viewers is to engage in return. This is especially important if you plan to leverage your popularity to make money on YouTube.
Engaging with viewers is an important step in building a community around your channel. Reply to comments, ask and answer questions, and most importantly, listen to them. Your viewers want to watch your content, so remember to give them what they want.
13. invest in Youtube Ads
To get to your targeted audience, YouTube ads are best the means we recommend for you to generate the peculiar traffic you need in your channel.
Skippable in-stream ads
Non-skippable in-stream ads
In-feed video ads
14. Analyze, Optimize, and Repeat
YouTube Analytics will guide you in the direction of how you may want to optimize your videos for the future.
Analytics is an important YouTube feature that gives you insights into the people who are watching your videos, allowing you to hone into your targeted audience even further. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your budding channel.
Pay attention to these important YouTube analytics:
How viewers found your content: This data provides key insight into effective distribution channels for your audience.
Audience retention: Here you can learn how your videos’ different moments held your viewer’s attention. You can use this data to optimize future content for engagement.
Other channels your audience watches: If you understand how your audience interacts with YouTube, you can scope out the competition or gain insights into your audience’s demographics and interests.
These are a few steps to start a successful YouTube channel for your business if followed strictly.